What do you like to do when you are online and just browsing the web?
Whether you search your favorite news source, take a number of online quizzes, or follow your favorite social media accounts, intrusive ads make the internet less enjoyable.
Internet advertising is annoying and costly, so why should we accept this as the status quo for online browsing?
And while the internet gets more annoying and Ad-infested, consider that Publishers are rewarded less and less, which make then go more Ad intrusive and aggressive.
Types of Online Advertisements
Video-ads that show up before a clip you are trying to watch. Banners at the top of your favorite website. Pop-ups that infringe on the browsing experience. The intrusive nature of online advertisements simply isn’t something users want when on a website. You may not realize how inundated you are with advertisements until you start paying attention. The most common ads you’ll see are:
- Banner Ads: Primarily image-based, a banner advertisement was first offered at the top of a webpage but now a banner advertisement could be embedded anywhere on a website with the intention of attracting traffic.
- Pre-Roll Video Ads: A new and popular type of ad shows up prior to a video clip and can be skipped through after a set period of time. According to eMarketer, 76% of marketers plan to increase this type of advertising this year.
- Pop-Up Ads: A popular option on desktops and mobile phones, a pop-up ad opens a new browser underneath or above the window currently being used for browsing. No one like pop-up ads, so why do we subject our users to this form of treatment?
Who Is Online? What is Your Role?
There are three types of people on the internet – the user, the advertiser, and the publisher. A publisher owns a website, an advertiser reaches out to the user and attempts to catch his or her attention, and the user is surfing the web (looking for nothing and anything all at once). As a reader of this post, you are probably a user but you also may be a publisher or advertiser. Consider this, what is your role right now as a consumer of this article?
Ad Fraud Taking Money
According to the third annual Bot Baseline Report, economic losses because of bot fraud for the year 2017 were around $6.5 billion in the United States alone. In the world of digital media, this is a crippling factor for advertisers and publishers. Costs are driven up because of bots clicking on campaigns, earning money by serving ads to fake people, and data fraud. Fraud drags down all digital advertising because it only boosts the dislike for the industry.
A More Efficient, Less Costly Solution
With all of the negatives that exist in the world of online advertising, there has to be a better way to reach out to our audiences.
Generating leads should not be about getting the most impressions but bringing in valuable, long-term customers. Kind Ads, the new kid on the block(chain) aims to serve only user-friendly ads without fees going to a middleman (like Google AdSense).
In other words, Publishers are rewarded way more prominently, while Advertisers suffer no platform fees. Result? More money to everyone and more enjoyable surfing sessions.
Each role on Kind Ads looks like this:
- Advertisers: Run all direct ad campaigns on one platform without logging in to multiple ad networks or building individual relationships with like-minded organizations. Advertisers are not arbitrarily favored bur rather rated by audiences and given preference based on a rating.
- Users: Because of quality ads, users are incentivized to use the Brave browser and opt-in to email marketing. Users earn KIND tokens for good online behavior, including sharing demographic information, responding to questions, or opting-in to campaigns.
- Publishers are rated based on a quality score that also increases via strong interactions with other businesses. Publishers get 85% of the money generated via Kind Ads, rather than the standard 60% or less.
For every online role, the Kind Ads platform comes with benefits for browsing, buying, profits, leads, ease of use, and efficiency. Advertisers save money. Publishers keep it. We are all consumers – don’t we all deserve a good online experience when using the Internet?
The Brave Browser Experience
Another solution created to tackle the onslaught on intrusive Ads is BAT.
Users download this browser and opt-in to getting advertisements relevant to their browsing experience. By creating their own browser, BAT aims to completely replace Chrome, Firefox, Safari and other popular browsers and create a complete decentralized ad network based on their browser.
While the vision of both solutions is somewhat similar, BAT has developed their own browser while Kind Ads are browser agnostic, meaning they can work with any popular browser.
At the end of the day, it’s solutions like Kind Ads and BAT that are working on a better future for the online advertising industry.
